WOMEN’S ACTIVEWEAR / E-COMMERCE
BONDI ACTIVE
Australian lifestyle activewear brand inspired by Bondi Beach,
focused on sustainability, wellness, and performance fashion.
Facebook Ads Performance Dashboard
Real campaign analytics showing scaled ROAS, purchase conversions, and profitable growth achieved within 6 months.
📌 Client Snapshot
- Industry: Women’s Activewear / Lifestyle
- Market: Australia → Global e-commerce
- Products: Gym sets, leggings, lifestyle apparel
- Positioning: Sustainable wellness fashion
- Eco-friendly recycled fabrics
- Performance stretch & moisture-wicking tech
- Strong visual brand identity
- Growing international demand
🎯 Goals & 🚧 Challenges
Primary Goals
- Scale online revenue from paid traffic
- Improve ROAS profitability
- Increase repeat purchases
- Strengthen discovery via Instagram & Google
- Reduce acquisition cost
Challenges
- Strong competition from large Australian brands
- High Meta CPMs in fitness apparel niche
- Low conversion rate (~1.3%)
- Traffic mainly from branded searches
- Influencer ROI unclear
🧠 Bahara Growth Strategy
1. Demand Capture: Google Shopping & Search targeting sustainable activewear buyers.
2. Paid Social Funnel: TOF lifestyle creatives → MOF product benefits → BOF dynamic catalog retargeting.
3. Conversion Optimisation: Homepage value clarity, bundle offers, checkout reduction (4 → 2 steps), UGC video proof.
4. Retention System: Email welcome funnel, styling suggestions, replenishment reminders, VIP repeat-buyer targeting.
2. Paid Social Funnel: TOF lifestyle creatives → MOF product benefits → BOF dynamic catalog retargeting.
3. Conversion Optimisation: Homepage value clarity, bundle offers, checkout reduction (4 → 2 steps), UGC video proof.
4. Retention System: Email welcome funnel, styling suggestions, replenishment reminders, VIP repeat-buyer targeting.
⚙️ Execution Timeline
Month 1–2: Tracking fixes, restructure, CRO audit
Month 3–4: Influencer creatives integrated, Shopping scaled, email automation launched
Month 5–6: International expansion, segmentation refined, aggressive creative testing
Month 3–4: Influencer creatives integrated, Shopping scaled, email automation launched
Month 5–6: International expansion, segmentation refined, aggressive creative testing
📈 Results (6-Month Performance)
Revenue growth: +138%
Monthly revenue: $42K → $100K+
AOV increase: $74 → $96 (+29%)
Conversion rate: 1.3% → 3.4%
ROAS improved: 1.9× → 4.6×
Cost per purchase: $48 → $23
Website traffic: +122%
Repeat purchase rate: 18% → 32%
🛠 Services Provided
E-commerce Growth Strategy • Meta & Google Ads • Conversion Optimisation •
Email Automation • Analytics & Attribution Setup
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