RURAL MEDICAL CLINIC / PATIENT ACQUISITION
PARABURDOO MEDICAL CENTRE (WA)
Rural Western Australia clinic improving access to GP care, chronic disease management,
telehealth consults, and preventive skin checks for a mining-region population.
Patient Acquisition Performance Dashboard
Campaign analytics showing growth in online bookings, telehealth uptake, and reduced reliance on phone scheduling within 6 months.
📌 Client Snapshot
- Industry: Rural Medical Clinic
- Location: Western Australia
- Services: GP • Chronic Disease Care • Telehealth • Skin Checks
- Model: Appointment-based primary care
- Serves mining & FIFO workforce population
- Heavy reliance on phone bookings
- Telehealth underutilised by patients
- Needed predictable digital booking flow
🎯 Challenges & 🧠Our Strategy
The Challenge
- Scheduling affected by seasonal FIFO workforce shifts
- Patients unaware telehealth consults available
- High front-desk phone workload
- Unpredictable appointment pipeline
Bahara Growth Strategy
- Fast mobile-first booking landing page
- Google Search targeting local GP intent
- Facebook ads promoting telehealth convenience
- SMS reminders + repeat booking automation
📈 Results (6 Months)
Online bookings: +58%
Telehealth consults: 3.4× growth
Phone booking reliance: -32%
Avg acquisition cost: AUD $18
🛠Services Used
Local SEO • Google Ads • Landing Page Optimisation • Patient Booking Automation
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