SUBURBAN GP CLINIC / PREVENTIVE HEALTH CAMPAIGN

COORPAROO FAMILY PRACTICE (QLD)

Suburban GP clinic growing skin cancer screening and preventive care bookings through seasonal campaigns, search visibility, and instant online booking access.

📌 Client Snapshot

Industry: Suburban GP Clinic
Location: Coorparoo, Queensland
Focus: Skin Cancer Screening & Preventive Care
Model: Appointment-based primary healthcare

Strong local demand for skin checks
Competitors dominating search results
Seasonal preventive health opportunity
Needed faster online booking conversion

🎯 Challenge & 🧠 Strategy

The Challenge

High local demand but low search visibility
Competitors capturing preventive screening traffic
Skin checks not positioned as seasonal priority
Website lacked strong booking triggers

Strategy

Launch seasonal preventive health campaigns before summer
Improve landing page visibility for skin checks
Capture high-intent mole-check searches
Reduce friction with instant online booking CTA

⚙️ Execution

Built dedicated Skin Cancer Clinic page

Ran targeted Google Ads for mole checks

Summer awareness campaign on Meta

Added instant online booking CTA

📈 Results (4 Months)

Skin check bookings: +64%

New patients: +33%

Conversion rate: 7.1%

Cost per booking: AUD $21

🛠 Services Used

Google Ads • Meta Campaigns • Landing Page Optimisation • Booking UX Improvements • Seasonal Campaign Strategy

Want seasonal booking growth like Coorparoo Family Practice?

We help clinics capture preventive care demand with seasonal campaigns, search capture, and high-converting booking flows.
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