PREMIUM SUBURBAN CLINIC / HIGH-VALUE SERVICE GROWTH

BRIDGEPOINT HEALTH MEDICAL CENTRE (NSW)

Premium suburban clinic expanding discovery and bookings for travel medicine and corporate health services through targeted funnels, seasonal campaigns, and high-intent lead capture.

📌 Client Snapshot

Industry: Premium Suburban Clinic
Location: NSW
Services: GP • Travel Medicine • Corporate Health
Model: Mixed general & specialised healthcare services

Strong GP patient flow
Higher-value services under-discovered
Corporate offering not visible to decision makers
Seasonal travel demand not fully captured

🎯 Challenge & 🧠 Strategy

The Challenge

Corporate and travel services rarely discovered online
Website not structured for service-specific enquiries
Missed high-value booking opportunities
No dedicated campaigns targeting corporate decision makers

Strategy

Create funnels for high-value service bookings
Target HR managers and business decision makers
Run seasonal campaigns for travel vaccinations
Improve tracking and follow-up systems

⚙️ Execution

LinkedIn + Google campaigns targeting HR managers

Corporate health landing page with enquiry form

Seasonal ads for travel vaccinations

Booking reminders and lead tracking setup

📈 Results (6 Months)

Corporate enquiries: +58%

Travel vaccine bookings: +42%

Average booking value: +27%

Paid ads ROI: 3.9×

🛠 Services Used

LinkedIn Ads • Google Ads • Funnel Design • Lead Tracking • Seasonal Campaign Strategy

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