NETWORK GP CLINIC / SAME-DAY BOOKING GROWTH

SMARTCLINICS TAIGUM (QLD)

Network GP clinic increasing utilisation of available appointments by promoting same-day availability, capturing urgent searches, and re-engaging inactive patients.

📌 Client Snapshot

Industry: Network GP Clinic
Location: Taigum, Queensland
Model: High-volume appointment-based clinic
Goal: Reduce unused daily appointment slots

Frequent last-minute cancellations
Daily empty appointment gaps
Opportunity to capture urgent patient intent
Existing patient base available for recall

🎯 Challenge & 🧠 Strategy

The Challenge

Unused appointment slots due to cancellations
Patients unaware of same-day availability
Lost revenue from unfilled schedules
Inactive patients not being re-engaged

Strategy

Promote same-day availability marketing
Capture “doctor open today” search intent
Use dynamic ads showing appointment availability
Recall inactive patients via automated SMS

⚙️ Execution

Google campaigns for “doctor open today” searches

Dynamic ads highlighting available appointments

SMS recall campaigns for inactive patients

Google Maps optimisation for stronger local discovery

📈 Results (5 Months)

Same-day bookings: +49%

Empty slots reduced: 37%

Returning patient visits: +22%

Cost per appointment: AUD $16

🛠 Services Used

Google Ads • Dynamic Availability Ads • SMS Recall Automation • Maps Optimisation • Local Search Strategy

Want fuller appointment schedules like SmartClinics Taigum?

We help clinics reduce cancellations and fill same-day slots using search capture, recall automation, and availability-driven campaigns.
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