RETAIL-LOCATION GP CLINIC / HYPER-LOCAL DISCOVERY

MYHEALTH WARRINGAH MALL (NSW)

Retail-location medical clinic increasing awareness among nearby shoppers through hyper-local campaigns, Maps promotion, and mobile-first booking optimisation.

📌 Client Snapshot

Industry: Retail-location GP Clinic
Location: Warringah Mall, NSW
Environment: High-footfall shopping centre
Goal: Increase discovery among nearby shoppers

Heavy mall traffic
Low awareness clinic existed inside
Strong opportunity for walk-in capture
Needed mobile-friendly booking journey

🎯 Challenge & 🧠 Strategy

The Challenge

Shoppers unaware a clinic was inside the mall
Missed hyper-local “near me” search traffic
Low spontaneous visit conversion
Mobile booking flow not optimised

Strategy

Target nearby shoppers with hyper-local campaigns
Increase Maps visibility and navigation discovery
Improve mobile booking experience
Capture urgent “doctor near me open now” searches

⚙️ Execution

Promoted Google Maps listing and pins

Mobile-first booking redesign

Meta ads targeting shoppers within 5km radius

Search campaigns for “doctor near me open now”

📈 Results (4 Months)

Online bookings: +57%

Walk-ins: +28%

Mobile conversion: +63%

New patient cost: AUD $19

🛠 Services Used

Google Ads • Meta Local Ads • Maps Optimisation • Mobile UX Redesign • Local Search Strategy

Want hyper-local patient growth like Myhealth Warringah Mall?

We help clinics capture nearby demand with Maps optimisation, local ads, and mobile-first booking journeys.
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