HOME SERVICES NETWORK / LEASE CLEANING GROWTH
FANTASTIC SERVICES AUSTRALIA (LOCAL CLEANING TEAMS)
Home services provider increasing end-of-lease cleaning bookings
through high-intent rental search campaigns, guarantee-focused messaging,
and real estate partner referrals.
📌 Client Snapshot
- Industry: Cleaning & Home Maintenance Services
- Business Model: National brand with local service teams
- Focus: End-of-lease / bond cleaning
- Goal: Increase peak-season lease cleaning bookings
- Strong seasonal demand cycles
- Competing with low-cost solo cleaners
- Low visibility for rental-related searches
- Opportunity to leverage real estate partnerships
🚧 Challenges & 🧠 Strategy
Challenges
- Demand concentrated in peak rental seasons
- Price competition from individual cleaners
- Weak organic ranking for lease cleaning keywords
- Limited trust signals for deposit-back assurance
Strategy
- Run Google Ads for “bond cleaning [city]” searches
- Target guarantee-driven rental cleaning intent
- Create landing page with deposit-back messaging
- Launch referral campaign with real estate agencies
⚙️ Execution
Google Ads campaigns for bond cleaning and end-of-lease guarantees
Built landing page focused on deposit-back assurance
Ran outreach and partnership campaign for real estate agents
Optimised booking flow for high-intent rental customers
Built landing page focused on deposit-back assurance
Ran outreach and partnership campaign for real estate agents
Optimised booking flow for high-intent rental customers
📈 Results (3 Months Peak Season)
Lease cleaning bookings: +62%
Agency referrals: +24 partners
Conversion rate: +72%
Revenue: Record quarter achieved
Want peak-season growth like Fantastic Services?
We help service businesses dominate seasonal demand with high-intent search campaigns, trust-driven landing pages, and referral systems.Book a Strategy Call