LAW FIRM / ESTATE PLANNING LEAD GROWTH

ATTWOOD MARSHALL LAWYERS (QLD / NSW)

Mid-sized law firm increasing wills and estate planning enquiries through high-intent search campaigns, fixed-fee landing pages, and structured retargeting funnels.

📌 Client Snapshot

Industry: Legal Services
Practice Areas: Wills • Estates • Family Law • Conveyancing • Compensation
Locations: Queensland & New South Wales
Goal: Increase estate planning enquiries

Strong local reputation
Blog traffic high but low conversion
Google Ads underperforming
No structured enquiry funnel

🚧 Challenges & 🧠 Strategy

Challenges

Visitors consuming blog content but not enquiring
Paid ads not targeting high-intent searches effectively
Estate planning service not clearly packaged
Lack of tracking on enquiry sources

Strategy

Target high-intent will and estate planning searches
Create fixed-fee wills landing page
Retarget blog readers with service offers
Implement call tracking and attribution

⚙️ Execution

Google Ads targeting “make a will Gold Coast” and “estate planning lawyer near me”

Built fixed-fee wills landing page with clear consultation CTA

Retargeting campaigns for blog visitors

Installed call tracking and form attribution systems

📈 Results (6 Months)

Estate enquiries: +61%

Cost per lead: AUD $74 → $39

Landing conversion: 3.2% → 8.4%

Booked consultations: +44%

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