Ranked Australia's Best Ads Agency
ACCOUNTING FIRM / BUSINESS CLIENT GROWTH
UNIFIED ACCOUNTANTS (VIC)
Boutique accounting firm increasing small-business accounting packages through targeted search campaigns, LinkedIn outreach, and nurture-based lead conversion systems.
📌 Client Snapshot
  • Industry: Accounting & Business Advisory
  • Services: Tax Returns • BAS • Bookkeeping • Advisory
  • Location: Victoria
  • Goal: Grow recurring small-business clients
  • Revenue heavily seasonal from tax returns
  • Limited recurring advisory clients
  • Website messaging focused on individuals
  • Opportunity to reposition toward businesses
🚧 Challenges & 🧠 Strategy
Challenges
  • Tax-season spikes but weak year-round revenue
  • Few SME package enquiries
  • Messaging not appealing to business owners
  • Leads not consistently nurtured after enquiry
Strategy
  • Create dedicated Business Accounting Packages page
  • Run Google Ads targeting SME accounting searches
  • Use LinkedIn to reach small company owners
  • Implement automated email nurture for leads
⚙️ Execution
Built new Business Accounting Packages landing page

Google Ads targeting “small business accountant Melbourne” and “BAS agent near me”

LinkedIn campaigns targeting small business owners

Automated email nurture workflow for enquiry leads
📈 Results (8 Months)
Business clients: +43%
Recurring revenue: +36%
Average client value: +29%
Cost per lead: AUD $52

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