FAMILY LAW / CONSULTATION ENQUIRY GROWTH
WBW LAWYERS (SA)
South Australian law firm increasing family law consultation enquiries
through compassionate messaging, process-focused landing pages,
and anonymous enquiry options for sensitive cases.
📌 Client Snapshot
- Industry: Legal Services
- Practice Areas: Family Law • Wills • Estates • Property Law
- Location: South Australia
- Goal: Increase family law consultations
- Service highly sensitive for prospects
- Users hesitant to call directly
- Few pages explaining consultation process
- Paid ads previously too generic
🚧 Challenges & 🧠 Strategy
Challenges
- Emotional barrier preventing direct phone calls
- Lack of clarity about first consultation steps
- Generic ads not addressing client concerns
- Need for softer, trust-building funnel
Strategy
- Use compassion-focused ad messaging
- Create landing page explaining first consultation process
- Add anonymous enquiry option for privacy
- Retarget visitors with educational content
⚙️ Execution
Launched compassion-focused Google and social ad campaigns
Built “What happens at your first consultation” landing page
Implemented anonymous enquiry form option
Retargeting campaigns promoting educational family-law resources
Built “What happens at your first consultation” landing page
Implemented anonymous enquiry form option
Retargeting campaigns promoting educational family-law resources
📈 Results (5 Months)
Family law enquiries: +46%
Form submissions: +63%
Consultation booking rate: +28%
Cost per enquiry: AUD $68
Want more qualified consultations like WBW Lawyers?
We help legal firms convert sensitive enquiries into booked consultations with trust-focused messaging, educational pages, and conversion funnels.Book a Strategy Call