COMMERCIAL LAW / SME CLIENT GROWTH
RESULTS LEGAL (WA)
Boutique Western Australian law firm increasing SME commercial clients
through B2B positioning, LinkedIn director targeting,
and SEO-driven business legal service pages.
š Client Snapshot
- Industry: Commercial Legal Services
- Specialties: Business ā¢ Property ā¢ Commercial Law
- Location: Western Australia
- Goal: Increase SME commercial clients
- Work mostly one-off legal matters
- Weak positioning as ongoing business partner
- No structured B2B acquisition campaigns
- Opportunity to attract repeat SME clients
š§ Challenges & š§ Strategy
Challenges
- Revenue reliant on single transactions
- Limited brand perception as SME specialists
- No targeted outreach to company directors
- Business-focused legal searches underutilised
Strategy
- Create āBusiness Legal Partnerā positioning page
- Launch LinkedIn ads targeting company directors
- Build SEO pages for shareholder agreements and contracts
- Implement streamlined consultation booking funnel
āļø Execution
Built dedicated āBusiness Legal Partnerā landing page
LinkedIn advertising targeting SME company directors
SEO pages for shareholder agreements and business purchase contracts
Consultation booking funnel implemented for faster enquiries
LinkedIn advertising targeting SME company directors
SEO pages for shareholder agreements and business purchase contracts
Consultation booking funnel implemented for faster enquiries
š Results (8 Months)
SME client enquiries: +51%
Average matter value: +42%
Repeat business clients: +33%
Organic B2B traffic: +76%
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