REAL ESTATE / SELLER APPRAISAL FUNNEL
MCGRATH ESTATE AGENTS (LOCAL OFFICE CAMPAIGN)
Local suburban office increasing seller appraisal requests
through a dedicated property valuation funnel,
high-intent search campaigns, and automated booking optimisation.
📌 Client Snapshot
- Industry: Real Estate
- Model: Independent local office within national brand
- Focus: Seller appraisals & property listings
- Goal: Increase suburban homeowner enquiries
- High buyer traffic but low seller enquiries
- Facebook leads low intent
- No dedicated seller landing page
- Manual booking slowing response
🚧 Challenges & 🧠 Strategy
Challenges
- Buyer-focused marketing attracting wrong audience
- Low-quality social enquiries
- No homeowner valuation funnel
- Booking process not streamlined
Strategy
- Build Free Property Appraisal funnel
- Target “what is my home worth [suburb]” searches
- Retarget local homeowners via Meta
- Automate appraisal calendar booking
⚙️ Execution
Dedicated Free Property Appraisal landing page launched
Google Ads targeting valuation-intent suburb searches
Meta retargeting campaigns for local homeowners
Automated appraisal booking calendar implemented
Google Ads targeting valuation-intent suburb searches
Meta retargeting campaigns for local homeowners
Automated appraisal booking calendar implemented
📈 Results (5 Months)
Seller appraisal leads: +63%
Cost per appraisal: -36%
Listing appointments: +41%
Signed listings: +28%
Want more seller enquiries like McGrath?
We help real estate offices attract homeowners, increase appraisal bookings, and convert valuations into listings.Book a Strategy Call