REAL ESTATE / BUYER INSPECTION GROWTH

HARRIS REAL ESTATE (ADELAIDE)

South Australian agency increasing inspection attendance through targeted new-listing campaigns, buyer remarketing, and automated SMS reminders for registered prospects.

📌 Client Snapshot

Industry: Residential Real Estate
Location: Adelaide, SA
Focus: Buyer engagement & inspection turnout
Goal: Increase attendance for new listings

Listings receiving online views
Lower-than-expected inspection attendance
Social campaigns not targeting active buyers
Remarketing setup underutilised

🚧 Challenges & 🧠 Strategy

Challenges

Online interest not translating to physical visits
Broad social targeting missing active searchers
No consistent follow-up for registered buyers
Listing visitors not retargeted effectively

Strategy

Run Meta campaigns targeting recent property searchers
Use Google Discovery ads to promote new listings
Send SMS reminders to registered buyers
Retarget listing-page visitors across platforms

⚙️ Execution

New-listing Meta campaigns targeting active local buyers

Google Discovery ads launched for listing promotion

SMS reminder system for registered buyer database

Retargeting campaigns for listing page visitors

📈 Results (4 Months)

Inspection attendance: +47%

Buyer registrations: +52%

Days on market: -18%

Sale success rate: Improved

Want stronger buyer turnout like Harris Real Estate?

We help real estate agencies turn listing views into inspections with targeted buyer campaigns, remarketing, and automation.
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