REAL ESTATE / SELLER VALUATION FUNNEL
CORONIS REAL ESTATE (QLD)
Queensland real estate agency increasing seller consultations
through a redesigned instant valuation funnel,
targeted search campaigns, and automated email nurturing.
📌 Client Snapshot
- Industry: Residential Real Estate
- Location: Queensland
- Focus: Seller acquisition & valuation leads
- Goal: Increase online valuation submissions
- Valuation tool existed but underused
- Visitors not engaging with seller resources
- No automated follow-up nurture
- Opportunity to convert research-stage sellers
🚧 Challenges & 🧠 Strategy
Challenges
- Low engagement with valuation feature
- Seller traffic not converting
- No nurture journey after submission
- Missed high-intent property-value searches
Strategy
- Redesign instant property valuation funnel
- Run Google Ads targeting “property value Brisbane”
- Launch automated email nurture sequence
- Offer downloadable seller readiness guide
⚙️ Execution
Instant valuation funnel redesigned for simplicity and speed
Google Ads launched for high-intent property value searches
Email automation introduced for valuation users
Seller readiness guide offered as downloadable resource
Google Ads launched for high-intent property value searches
Email automation introduced for valuation users
Seller readiness guide offered as downloadable resource
📈 Results (6 Months)
Valuation submissions: +71%
Seller consultations: +43%
Email nurture open rate: +38%
Listings pipeline: Strengthened
Want more seller leads like Coronis?
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