REAL ESTATE / RENTAL APPLICATION GROWTH
LJ HOOKER (REGIONAL FRANCHISE OFFICE)
Regional franchise office increasing rental tenant applications
through a simplified application flow, listing remarketing,
and automated inspection reminders for prospective tenants.
📌 Client Snapshot
- Industry: Residential Real Estate
- Model: Regional franchise office
- Focus: Rental listings & tenant applications
- Goal: Increase completed rental applications
- Listings getting views but few applications
- Application forms long and confusing
- No remarketing for listing viewers
- Inspection attendance inconsistent
🚧 Challenges & 🧠 Strategy
Challenges
- Prospective tenants dropping off during application
- Complex form discouraging completion
- Listing visitors not retargeted
- Missed opportunities after inspection registration
Strategy
- Simplify rental application flow
- Run Google Ads targeting rental-intent searches
- Launch listing remarketing ads
- Automate SMS/email inspection reminders
⚙️ Execution
Rental application process redesigned for simplicity
Google Ads targeting “houses for rent [suburb]” searches
Remarketing campaigns for listing viewers
Automated reminders sent to registered inspection attendees
Google Ads targeting “houses for rent [suburb]” searches
Remarketing campaigns for listing viewers
Automated reminders sent to registered inspection attendees
📈 Results (5 Months)
Tenant applications: +49%
Inspection no-shows: -26%
Vacancy period: -21%
Owner satisfaction: Increased
Want faster tenant placements like LJ Hooker?
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