ECOMMERCE / PAID ADS & RETENTION SCALING

PETAL & PUP (QLD)

Queensland-based fashion eCommerce brand scaling paid media profitably through segmented Meta campaigns, Google Shopping optimisation, and retention-focused automation systems.

📌 Brand Snapshot

Industry: Women’s Fashion eCommerce
Model: Direct-to-consumer online retail
Focus: Paid scaling + customer retention
Goal: Improve ROAS & repeat purchase rate

High Meta ad spend with unstable returns
Strong first-time buyers, weak retention
Conversion rate below industry benchmark
Opportunity to optimise full funnel

🚧 Challenges & 🧠 Strategy

Challenges

Inconsistent ROAS from prospecting campaigns
Low repeat purchase behaviour
Under-optimised Google Shopping feed
Homepage conversion friction

Strategy

Segment Meta campaigns (prospecting vs retention)
Optimise Google Shopping structure & feed
Launch bundle offers & limited-time drops
Email/SMS abandoned cart automation
Homepage CRO A/B testing

⚙️ Execution

Prospecting & retention campaigns separated for efficiency

Google Shopping optimisation implemented

Bundle offers and limited-time product drops introduced

Abandoned cart email & SMS automation activated

Homepage conversion testing conducted

📈 Results (7 Months)

Revenue: +62%

Blended ROAS: 2.4 → 3.6

Conversion rate: 1.8% → 3.1%

Repeat purchase rate: +28%

Want profitable eCommerce growth like Petal & Pup?

We help online brands scale revenue while improving ROAS, conversion rates, and repeat customer retention.
Book a Strategy Call