ECOMMERCE / MARKETPLACE BRAND OPTIMISATION

THE ICONIC (SUB-BRAND CAMPAIGN)

Major Australian fashion marketplace increasing private-label sales through brand-segmented remarketing, product spotlight campaigns, and conversion-focused retention automation.

📌 Brand Snapshot

Industry: Online Fashion Marketplace
Focus: Private-label brand growth
Model: Marketplace + owned products
Goal: Boost own-brand revenue

Crowded marketplace with third-party sellers
Own-brand products underexposed
High cart abandonment rate
Opportunity to strengthen brand visibility

🚧 Challenges & 🧠 Strategy

Challenges

Third-party sellers dominating visibility
Limited segmentation in remarketing
Checkout friction causing abandonment
No structured spotlight campaigns

Strategy

Brand-segmented remarketing campaigns
Product spotlight promotional campaigns
Free shipping threshold A/B testing
Cart abandonment email flow implementation

⚙️ Execution

Private-label segmented remarketing deployed

Spotlight campaigns for featured products launched

Free shipping thresholds tested and optimised

Cart abandonment automation flow activated

📈 Results (6 Months)

Private-label revenue: +38%

Cart recovery rate: +46%

Conversion rate: +21%

Email channel revenue: +57%

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