EDUCATION / INTERNATIONAL STUDENT ACQUISITION

AUSTRALIAN PACIFIC COLLEGE (APC)

Private education provider increasing direct international student enrolments through multilingual landing pages, geo-targeted campaigns, and structured virtual campus tour funnels.

📌 Organisation Snapshot

Industry: Education & Vocational Training
Markets: Asia & LATAM
Courses: English & Vocational Programs
Goal: Increase direct enrolments

Heavy reliance on education agents
Weak direct-to-student marketing
No country-specific landing pages
Low multilingual engagement

🚧 Challenges & 🧠 Strategy

Challenges

High commission dependence on agents
Limited brand visibility overseas
No localised student journey
Weak direct enquiry tracking

Strategy

Geo-targeted Meta & Google campaigns
Country-specific landing pages (Spanish + Mandarin)
Virtual campus tour funnel
WhatsApp enquiry integration

⚙️ Execution

Multilingual landing pages developed

International geo-targeted campaigns launched

Virtual campus tour lead funnel implemented

WhatsApp direct enquiry integration added

📈 Results (9 Months)

Direct international enquiries: +61%

Agent dependency: -22%

Cost per enrolment lead: -34%

Website conversion rate: 2.3% → 5.7%

Want international enrolment growth like APC?

We help education providers build multilingual direct-to-student acquisition funnels that scale globally.
Book a Strategy Call