ONLINE EDUCATION / COURSE SALES OPTIMISATION

UPSKILLED (NSW)

Online Registered Training Organisation increasing course sales through funnel restructuring, retargeting automation, and conversion-focused checkout optimisation.

📌 Organisation Snapshot

Industry: Online Vocational Education
Courses: IT, Business & Community Services
Delivery: Fully Online
Goal: Increase online course sales

Strong traffic volume
Low checkout completion
Competing with global platforms
Limited retargeting strategy

🚧 Challenges & 🧠 Strategy

Challenges

High drop-off at checkout
Global competition (MOOCs)
Limited nurture after cart abandon
Weak testimonial integration

Strategy

Funnel restructure (Landing → Eligibility → Payment Plan)
Meta + Google retargeting campaigns
Student testimonial video ads
Cart abandonment automation

⚙️ Execution

Structured conversion-focused enrolment funnel

Retargeting campaigns for warm audiences

Testimonial-driven video creatives deployed

Cart abandonment email & SMS automation implemented

📈 Results (7 Months)

Course sales: +47%

Checkout completion: +36%

CPA: -29%

Email revenue share: +21%

Want higher course sales like Upskilled?

We help online education providers optimise funnels, increase checkout completion, and scale enrolments profitably.
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