TECH EDUCATION / BOOTCAMP APPLICATION FUNNEL

GENERAL ASSEMBLY AUSTRALIA

Tech-focused education provider increasing bootcamp applications through webinar funnels, LinkedIn targeting, and high-ticket conversion optimisation strategies.

📌 Organisation Snapshot

Industry: Tech & Digital Education
Programs: Coding, UX, Digital Marketing Bootcamps
Locations: Sydney & Melbourne
Goal: Increase bootcamp applications

High course fees
Students comparing global competitors
Low webinar attendance
Weak high-ticket conversion flow

🚧 Challenges & 🧠 Strategy

Challenges

Price objections at application stage
Competition from global online platforms
Low webinar engagement rates
Limited nurture for career switchers

Strategy

Webinar funnel: “Is a Coding Bootcamp Worth It?”
Retargeting for webinar attendees
Payment plan messaging optimisation
LinkedIn targeting career switchers

⚙️ Execution

Value-based webinar campaign launched

Retargeting warm audiences with application CTAs

Payment plan visibility increased on landing pages

LinkedIn campaigns targeting professionals switching careers

📈 Results (8 Months)

Bootcamp applications: +43%

Webinar attendance: +68%

Webinar → application conversion: +29%

Revenue per intake: Improved

Want more high-ticket applications like General Assembly?

We help education providers build webinar-driven high-conversion funnels that increase applications and revenue per intake.
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