ONLINE EDUCATION / DIPLOMA ENROLMENT FUNNEL

MONARCH INSTITUTE

Online training organisation increasing diploma enrolments through lead magnet funnels, automated nurture systems, and multi-channel prospecting campaigns.

📌 Organisation Snapshot

Industry: Online Vocational Education (RTO)
Courses: Business, Accounting & IT Diplomas
Delivery: Fully Online
Goal: Increase diploma enrolments

Students comparing free online alternatives
Weak brand differentiation
Low email follow-up engagement
Limited nurture sequencing

🚧 Challenges & 🧠 Strategy

Challenges

Competing against free global platforms
Low perceived differentiation
Email drop-off before enrolment
Limited trust-building content

Strategy

Free mini-course lead magnet
Automated multi-step nurture sequence
Student case study success stories
Google + Meta prospecting campaigns

⚙️ Execution

Mini-course funnel built to capture early-stage prospects

Automated email nurture educating on career outcomes

Success story campaigns to build trust

Prospecting campaigns across Google & Meta deployed

📈 Results (6 Months)

Diploma enrolments: +51%

Email engagement: +44%

Conversion rate: +32%

CPA: -25%

Want higher diploma enrolments like Monarch Institute?

We help online education providers build lead magnet funnels and automated nurture systems that convert prospects into enrolled students.
Book a Strategy Call