HIGHER EDUCATION / HOSPITALITY ENROLMENT CAMPAIGN

ACKNOWLEDGE EDUCATION (VIC)

Private higher education provider increasing hospitality enrolments through hybrid agent-direct campaigns, testimonial-driven ads, and retargeting optimisation.

📌 Organisation Snapshot

Industry: Higher Education & Vocational Training
Focus: Hospitality Programs
Location: Victoria
Goal: Increase hospitality course enrolments

Seasonal application dips
Heavy reliance on education agents
Limited direct remarketing
Underdeveloped testimonial assets

🚧 Challenges & 🧠 Strategy

Challenges

Inconsistent intake volumes
High commission dependency on agents
Low brand recall in direct channels
Minimal enquiry follow-up automation

Strategy

Hospitality career-focused landing pages
Agent + direct marketing split campaigns
Alumni testimonial video ads
Retargeting abandoned enquiries

⚙️ Execution

Dedicated hospitality landing pages launched

Parallel agent and direct-to-student campaigns

Alumni testimonial video ads deployed

Retargeting flow for incomplete enquiries implemented

📈 Results (7 Months)

Hospitality enquiries: +46%

Direct enrolments: +34%

Cost per enrolment lead: -31%

Intake stability: Improved

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