HEALTHCARE SAAS / TRIAL OPTIMISATION

CLINIKO (VIC)

Practice management software increasing clinic sign-ups through vertical targeting, high-intent search capture, and onboarding lifecycle optimisation.

📌 Company Snapshot

Industry: Practice Management SaaS
Audience: Physio, Psychology & GP Clinics
Market: Australia
Goal: Increase new clinic sign-ups

Highly competitive medical SaaS niche
Trial users not converting
Limited vertical positioning
Onboarding sequence underdeveloped

🚧 Challenges & 🧠 Strategy

Challenges

Free trial drop-off
Generic healthcare messaging
Rising ad costs in medical SaaS
Weak onboarding engagement

Strategy

Niche landing pages (Physio, Psychology, GP)
Google Ads for “practice management software”
Automated onboarding email journey
Educational video onboarding sequence

📈 Results (6 Months)

Trial sign-ups: +49%

Trial-to-paid conversion: +31%

CAC: -18%

Subscription retention: Improved

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