AI SAAS / SUBSCRIPTION GROWTH CAMPAIGN
DEPUTYAI (SME SaaS Spin-off)
AI-powered productivity platform scaling monthly recurring subscriptions
through demo-driven funnels, upgrade automation,
and lifecycle retention optimisation.
📌 Company Snapshot
- Industry: AI Productivity SaaS
- Audience: Australian SMEs
- Model: Freemium → Paid Subscription
- Goal: Increase monthly recurring subscriptions
- Low brand awareness
- Free-tier users not upgrading
- Poor onboarding flow
- Limited lifecycle automation
🚧 Challenges & 🧠 Strategy
Challenges
- Weak early user activation
- Low perceived premium value
- Limited feature awareness
- Churn affecting MRR stability
Strategy
- Product demo video funnel
- Google Ads for “AI scheduling tool”
- In-app milestone email automation
- Limited-time upgrade discount offer
📈 Results (5 Months)
Paid subscriptions: +57%
MRR: +62%
Upgrade rate: +34%
Churn: -16%
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