INDUSTRIAL EXPORT / B2B DEMAND GENERATION
BISALLOY STEEL GROUP (NSW)
High-performance steel plate manufacturer increasing global distributor partnerships
through industry-specific case studies,
LinkedIn procurement targeting, and export enquiry automation.
📌 Company Snapshot
- Industry: High-Performance Steel Manufacturing
- Audience: Global Distributors & Procurement Managers
- Market: International Export
- Goal: Increase distributor partnerships
- Commodity-style product perception
- Spec-heavy website content
- Limited inbound B2B funnel
- Low export automation structure
🚧 Challenges & 🧠 Strategy
Challenges
- Price-driven market positioning
- Technical buyer education required
- Limited industry-specific messaging
- Low inbound global discovery
Strategy
- Industry-specific case study pages (Mining, Defence)
- LinkedIn campaigns targeting procurement managers
- SEO for “high-strength steel plate supplier”
- Export enquiry automation funnel
📈 Results (8 Months)
Distributor enquiries: +49%
International RFQs: +37%
Organic traffic: +74%
Cost per qualified lead: Reduced
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