MINING EQUIPMENT / ENTERPRISE LEAD GENERATION

ELPHINSTONE GROUP (TAS)

Underground mining equipment manufacturer increasing contract enquiries through technical content marketing, LinkedIn enterprise targeting, and gated engineering resources.

📌 Company Snapshot

Industry: Underground Mining Equipment Manufacturing
Audience: Mining Engineers & Operations Managers
Market: Global Mining Sector
Goal: Increase mining contract leads

Highly niche industrial audience
Strong global competition
Technical content under-leveraged
Limited inbound engineering funnel

🚧 Challenges & 🧠 Strategy

Challenges

Low organic visibility for engineering keywords
Complex technical buying process
Long sales cycles
Low gated content utilisation

Strategy

Technical blog hub targeting mining engineers
LinkedIn campaigns targeting mining operations managers
Trade publication retargeting ads
Gated engineering specification downloads

📈 Results (10 Months)

Qualified mining enquiries: +42%

Technical downloads: +91%

Cost per lead: -27%

RFQ conversion rate: Improved

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