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case study MTM Engineering

ENGINEERING / INFRASTRUCTURE TENDER CAMPAIGN
MTM ENGINEERING (QLD)
Engineering and electrical contractor increasing infrastructure tender invitations through capability positioning, LinkedIn B2B targeting, and technical SEO authority building.
📌 Company Snapshot
  • Industry: Engineering & Electrical Contracting
  • Audience: Mining & Infrastructure Project Managers
  • Market: Queensland
  • Goal: Increase infrastructure tender invitations
  • Dependent on existing relationships
  • Weak digital brand positioning
  • No structured content funnel
  • Low visibility in industrial search terms
🚧 Challenges & 🧠 Strategy
Challenges
  • Long B2B decision cycles
  • Highly technical buyer audience
  • Limited inbound tender pipeline
  • Low online authority positioning
Strategy
  • Capability statement landing page
  • LinkedIn campaigns targeting project managers
  • SEO for “industrial electrical contractor QLD”
  • Retargeting trade & industry visitors
📈 Results (9 Months)
Tender invitations: +36%
Website engagement: +58%
Qualified B2B leads: +44%
Regional brand search: Increased

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