PRECISION CNC / OEM ACQUISITION CAMPAIGN
AXIOM PRECISION MANUFACTURING (NSW)
Precision CNC and custom component manufacturer increasing OEM client acquisition
through export landing pages,
LinkedIn ABM, and technical case study downloads.
📌 Company Snapshot
- Industry: Precision CNC & Custom Components
- Audience: OEM Manufacturers & Engineering Buyers
- Market: Domestic & Export
- Goal: Increase OEM client acquisition
- Highly technical buyer audience
- Few inbound enquiries
- No structured export targeting
- Limited thought-leadership positioning
🚧 Challenges & 🧠 Strategy
Challenges
- Low organic visibility for CNC keywords
- Complex B2B buying cycles
- Underutilised export potential
- Limited gated technical content
Strategy
- SEO for “precision CNC Australia”
- Export-focused landing pages
- LinkedIn ABM targeting OEM buyers
- Technical case study downloads
📈 Results (7 Months)
OEM enquiries: +55%
Export leads: +34%
Cost per lead: -25%
Average contract size: Increased
Want more OEM contracts like Axiom Precision?
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