REAL ESTATE / PROPERTY MANAGEMENT GROWTH
BARRY PLANT (LOCAL OFFICE CAMPAIGN)
Suburban real estate office increasing landlord signups
through a property-manager switch campaign,
investor-focused search ads, and comparison-driven landing pages.
📌 Client Snapshot
- Industry: Real Estate & Property Management
- Model: Suburban office within large Victorian group
- Focus: Rental property management growth
- Goal: Increase landlord signups
- Investors considering DIY or cheaper agencies
- Property management services hidden on site
- Few landlord-focused marketing campaigns
- Opportunity to capture switch-ready landlords
🚧 Challenges & 🧠 Strategy
Challenges
- Price-sensitive investor market
- Low visibility of management offering
- No dedicated landlord funnel
- Competitors promoting low-fee services
Strategy
- Create “Switch Your Property Manager” landing page
- Run Google Ads for management-fee searches
- Add comparison chart vs self-managing rentals
- Retarget property investor audiences
⚙️ Execution
Switch-focused landlord landing page launched
Google Ads targeting “property manager fees Melbourne” searches
Comparison chart explaining DIY vs professional management
Investor retargeting campaigns deployed
Google Ads targeting “property manager fees Melbourne” searches
Comparison chart explaining DIY vs professional management
Investor retargeting campaigns deployed
📈 Results (6 Months)
Landlord enquiries: +58%
New managements signed: +34%
Cost per landlord lead: -31%
Rental portfolio: Accelerated growth
Want more landlord clients like Barry Plant?
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