ADVANCED MANUFACTURING / B2B PARTNERSHIP CAMPAIGN
BOSCH AUSTRALIA (MANUFACTURING DIVISION)
Advanced manufacturing division increasing Australian supplier partnerships
through targeted B2B outreach,
local positioning campaigns, and OEM engagement funnels.
📌 Division Snapshot
- Industry: Advanced Manufacturing & Engineering
- Audience: Australian OEMs & SME Suppliers
- Market: Domestic B2B Partnerships
- Goal: Increase local supplier enquiries
- Perceived as global-only supplier
- Limited SME engagement
- Few Australian partnership enquiries
- Underdeveloped local positioning
🚧 Challenges & 🧠 Strategy
Challenges
- Low domestic brand perception for partnerships
- Limited local landing pages
- Minimal LinkedIn engagement
- No structured partner funnel
Strategy
- “Partner With Us” campaign launch
- LinkedIn outreach targeting Australian OEMs
- Local manufacturing landing pages
- Industry newsletter sponsorship placements
📈 Results (7 Months)
Supplier enquiries: +41%
B2B meetings booked: +33%
Partner page traffic: +72%
Domestic pipeline: Expanded
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