FMCG / B2B EXPORT LEAD GENERATION

BROOKFARM (NSW)

Australian premium macadamia and muesli producer increasing international distributor enquiries through a structured B2B export funnel and targeted LinkedIn acquisition campaigns.

📌 Company Snapshot

Industry: Premium FMCG (Food & Snacks)
Location: New South Wales, Australia
Focus: International export growth
Target Markets: Asia & Middle East

Strong domestic retail presence
Limited export-specific funnel
No dedicated wholesale landing page
Website not optimised for B2B buyers

🚧 Challenges & 🧠 Strategy

Challenges

Export enquiries inconsistent
No structured B2B acquisition channel
Distributor audience not clearly segmented
Trade show traffic not remarketed

Strategy

Build dedicated Wholesale & Export portal
LinkedIn campaigns targeting food distributors
Google Ads for supplier-intent keywords
Trade show remarketing campaigns

⚙️ Execution

Wholesale & Export landing portal developed

LinkedIn campaigns targeting regional distributors

Google Ads for “Australian macadamia supplier” searches

Trade show visitor remarketing campaigns activated

📈 Results (8 Months)

Export distributor enquiries: +58%

Qualified B2B leads: +41%

Average order size: +33%

Export revenue share: Significantly increased

Want stronger export growth like Brookfarm?

We help FMCG and manufacturing brands build structured B2B acquisition funnels and scale international distributor networks.
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