EDUCATION / VOCATIONAL COURSE ENROLMENTS

BUILDERS ACADEMY AUSTRALIA (VIC)

National Registered Training Organisation increasing Certificate IV enrolments through career-outcome positioning, high-intent search campaigns, and structured application nurture automation.

📌 Organisation Snapshot

Industry: Vocational Education (RTO)
Course Focus: Certificate IV in Building & Construction
Market: Australia-wide
Goal: Increase direct enrolments

Highly competitive RTO market
Price-sensitive student audience
Website not highlighting career outcomes
Low application follow-up automation

🚧 Challenges & 🧠 Strategy

Challenges

Standing out in crowded RTO space
Competing primarily on price
Low differentiation messaging
Weak nurture after brochure downloads

Strategy

Career outcome landing page (salary + job demand data)
Google Search campaigns for high-intent keywords
Retargeting for brochure downloaders
Application reminder email automation

⚙️ Execution

Career-focused landing page developed

Search campaigns targeting “builder course online Australia”

Retargeting campaigns for warm prospects

Application reminder email flow implemented

📈 Results (6 Months)

Course enquiries: +54%

Application submissions: +39%

Cost per lead: AUD $68 → $41

Organic rankings: Top positions for 14 key terms

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