FMCG / NORTH AMERICA EXPORT EXPANSION

COBRAM ESTATE OLIVES (VIC)

Australian premium olive oil producer expanding North American wholesale accounts through targeted acquisition campaigns, chef collaborations, and structured distributor outreach.

📌 Company Snapshot

Industry: Premium Olive Oil & FMCG
Location: Victoria, Australia
Focus: North American wholesale growth
Model: Retail + International Export

Premium price positioning
Competing against established European brands
Low brand awareness overseas
No structured distributor outreach funnel

🚧 Challenges & 🧠 Strategy

Challenges

Overcoming premium price perception
Standing out in saturated olive oil market
Limited US-specific targeting
Weak export acquisition framework

Strategy

US-targeted Google campaigns
Distributor outreach funnel build
Influencer chef collaborations
Trade publication remarketing campaigns

⚙️ Execution

US-focused search campaigns targeting wholesale buyers

Structured distributor outreach funnel implemented

Chef collaboration campaigns for credibility

Remarketing via trade publication audiences

📈 Results (10 Months)

US wholesale enquiries: +49%

US brand search volume: +44%

Cost per wholesale lead: -31%

Export revenue: Increased steadily

Want North American expansion like Cobram Estate Olives?

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