PROPERTY LAW / LOCAL CONVEYANCING GROWTH

COUTTS LAWYERS & CONVEYANCERS (NSW)

Regional NSW law firm increasing conveyancing enquiries from nearby suburbs through suburb-specific landing pages, Google Maps optimisation, and first-home-buyer lead capture resources.

📌 Client Snapshot

Industry: Legal Services
Practice Areas: Property Law • Family Law • Business Law
Location: Regional New South Wales
Goal: Increase property conveyancing clients

Strong referral reputation locally
Low digital discovery outside core suburb
Competitors dominating Google Maps
No suburb-focused SEO pages

🚧 Challenges & 🧠 Strategy

Challenges

Limited visibility for nearby suburb searches
Maps rankings lower than competitors
Website not targeting location-based keywords
Missed first-home-buyer research traffic

Strategy

Create suburb-specific conveyancing landing pages
Optimise Google Maps profile and reviews
Target regional property-law keywords
Offer first-home-buyer guide lead magnet

⚙️ Execution

Built landing pages like “Conveyancer Campbelltown” and “Property Lawyer Macarthur Region”

Google Maps optimisation and structured review campaign

SEO targeting suburb-level conveyancing searches

Created downloadable first-home-buyer guide lead magnet

📈 Results (7 Months)

Conveyancing enquiries: +57%

Maps calls: +72%

Organic traffic: +94%

First-home-buyer clients: +38%

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