FMCG / GLOBAL DISTRIBUTOR ACQUISITION

FOUR PILLARS GIN (VIC)

Australian craft gin brand accelerating global expansion through geo-targeted distributor campaigns, export-focused landing pages, and automated enquiry systems.

📌 Brand Snapshot

Industry: Craft Spirits & FMCG
Location: Victoria, Australia
Focus: Global distributor acquisition
Markets Targeted: UK & Singapore

Highly competitive global craft spirits market
Strong domestic presence
Weak distributor acquisition system
No geo-specific export funnel

🚧 Challenges & 🧠 Strategy

Challenges

Standing out in crowded spirits category
Limited international targeting structure
No automation for distributor enquiries
Heavy domestic marketing focus

Strategy

Global trade landing pages by region
Paid campaigns in UK & Singapore
Distributor enquiry automation funnel
Geo-specific ad creatives

⚙️ Execution

Export landing pages built for target regions

Paid acquisition campaigns launched internationally

Distributor enquiry automation implemented

Geo-personalised creative assets deployed

📈 Results (9 Months)

International distributor enquiries: +62%

Cost per export lead: -28%

International brand search volume: +39%

Market expansion: Accelerated

Want global distributor growth like Four Pillars Gin?

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