B2B SAAS / MID-MARKET EXPANSION CAMPAIGN

GO1 (QLD)

Corporate learning SaaS platform expanding mid-market acquisition through industry-targeted landing pages, webinar funnels, and LinkedIn decision-maker campaigns.

📌 Company Snapshot

Industry: Corporate Learning SaaS
Audience: HR & L&D Managers
Market: Australia (Mid-Market Focus)
Goal: Increase mid-market client acquisition

Strong enterprise presence
Underdeveloped mid-market funnel
Generic messaging across industries
Limited segmentation strategy

🚧 Challenges & 🧠 Strategy

Challenges

Mid-market prospects not clearly addressed
Long B2B consideration cycle
Generic value messaging
Low webinar engagement

Strategy

Industry-targeted landing pages (Healthcare, Logistics)
Google + LinkedIn prospecting campaigns
Webinar funnel for HR managers
Case-study driven email sequence

⚙️ Execution

Vertical-specific landing pages launched

LinkedIn campaigns targeting HR decision-makers

Educational webinar funnel implemented

Automated case-study nurture sequence deployed

📈 Results (8 Months)

Mid-market enquiries: +52%

Webinar → demo conversion: +33%

CAC: -19%

Subscription revenue: Expanded

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