LANDSCAPING SME / HIGH-VALUE PROJECT GROWTH
GREEN OPTIONS LANDSCAPING (REGIONAL SME)
Regional landscaping provider increasing high-value backyard renovation projects
through portfolio-style landing pages, targeted search campaigns,
and pre-qualified quote funnels.
📌 Client Snapshot
- Industry: Residential & Commercial Landscaping
- Business Model: Regional SME provider
- Focus: Backyard renovations & landscape design
- Goal: Increase premium project enquiries
- Many small mowing enquiries
- Few large renovation projects
- Premium work not showcased clearly
- Weak targeting of renovation-ready homeowners
🚧 Challenges & 🧠 Strategy
Challenges
- Lead mix skewed toward small jobs
- Website not highlighting premium portfolio
- Homeowners researching renovations not captured
- Time wasted on low-budget enquiries
Strategy
- Create portfolio-style landing pages showcasing projects
- Target renovation-intent Google searches
- Run before/after Instagram campaigns
- Use pre-qualification form for serious enquiries only
⚙️ Execution
Built portfolio-driven landing pages highlighting premium renovations
Google Ads targeting “backyard renovation cost” and “landscape design company”
Before-and-after Instagram campaign showcasing transformations
Implemented quote pre-qualification form to filter leads
Google Ads targeting “backyard renovation cost” and “landscape design company”
Before-and-after Instagram campaign showcasing transformations
Implemented quote pre-qualification form to filter leads
📈 Results (8 Months)
Large project enquiries: +46%
Average project value: +52%
Unqualified leads: -38%
Revenue growth: +31% YoY
Want more premium projects like Green Options Landscaping?
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