ECOMMERCE / BUNDLE OPTIMISATION

KOALA (AUSTRALIA)

Australian direct-to-consumer mattress brand increasing bundle sales through comparison content, strategic upgrade messaging, and checkout-level upsell optimisation.

📌 Brand Snapshot

Industry: Home & Mattress eCommerce
Market: Australia
Focus: Bundle growth & AOV expansion
Goal: Increase bed base + mattress sales

Customers buying entry-level mattress only
Weak product comparison content
Low upsell visibility
Missed revenue per visitor opportunity

🚧 Challenges & 🧠 Strategy

Challenges

High-ticket product hesitation
No clear savings visibility on bundles
Limited upgrade positioning
Underutilised checkout upsell mechanics

Strategy

Bundle savings display across product pages
Dedicated product comparison landing page
Retargeting with upgrade-focused messaging
Checkout-level upsell offers

⚙️ Execution

Bundle savings clearly displayed on PDPs

Comparison landing page built to justify upgrades

Retargeting ads emphasising full-bed solution

Checkout upsell prompts implemented

📈 Results (6 Months)

Bundle sales: +49%

Average order value: +32%

Checkout conversion: +18%

Revenue per visitor: +27%

Want higher bundle sales like Koala?

We help eCommerce brands increase AOV, improve upsell visibility, and maximise revenue per visitor.
Book a Strategy Call