FMCG / INTERNATIONAL B2B POSITIONING

MAGGIE BEER PRODUCTS (SA)

South Australian gourmet food brand strengthening international buyer positioning through export-focused storytelling, B2B funnels, and distributor acquisition campaigns.

📌 Company Snapshot

Industry: Gourmet Food & FMCG
Location: South Australia
Focus: International distributor growth
Model: Retail + Export distribution

Website heavily consumer-focused
Limited B2B messaging
Few distributor case studies
Underdeveloped export lead funnel

🚧 Challenges & 🧠 Strategy

Challenges

International buyers not clearly addressed
No structured distributor acquisition funnel
Brand story not export-oriented
Limited lead capture for trade partners

Strategy

Export-focused brand story landing page
Dedicated distributor acquisition funnel
LinkedIn + Google Display targeting importers
B2B brochure download lead magnet

⚙️ Execution

Export storytelling page built for international buyers

Distributor acquisition funnel implemented

LinkedIn + Display campaigns targeting importers

Downloadable B2B brochure lead magnet launched

📈 Results (6 Months)

International buyer enquiries: +47%

Distributor partnerships: +12 new markets

Brochure downloads: +71%

Export pipeline: Significantly strengthened

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