VOCATIONAL EDUCATION / DOMESTIC ENROLMENT GROWTH

MELBOURNE CITY COLLEGE AUSTRALIA (MCCA)

Private vocational college increasing domestic enrolments through course-specific landing pages, Google Ads capture, and Google Maps visibility optimisation.

📌 Organisation Snapshot

Industry: Vocational Education (RTO)
Courses: Aged Care, Childcare, Hospitality & Business
Location: Melbourne, VIC
Goal: Increase domestic enrolments

Highly competitive vocational market
Low Google Maps visibility
Outdated website structure
Weak course-specific conversion funnels

🚧 Challenges & 🧠 Strategy

Challenges

Competing with large national RTOs
Low local search presence
Generic website messaging
Limited review credibility

Strategy

Course-specific landing pages
Google Search campaigns for high-intent queries
Google Business Profile optimisation
Structured review generation campaign

⚙️ Execution

Landing pages built for aged care & childcare courses

Google Ads targeting “aged care course Melbourne”

Maps optimisation with weekly updates

Automated student review request system implemented

📈 Results (5 Months)

Domestic enquiries: +52%

Maps calls: +64%

Conversion rate: +31%

Intake capacity: Filled faster

Want higher domestic enrolments like MCCA?

We help vocational colleges dominate local search, increase applications, and fill intakes faster.
Book a Strategy Call