PRECISION ENGINEERING / B2B LEAD OPTIMISATION
MODRA ENGINEERING (VIC)
Precision engineering and fabrication business increasing high-value
industrial project enquiries through portfolio showcases,
B2B quote funnels, and vertical-specific targeting.
📌 Company Snapshot
- Industry: Precision Engineering & Fabrication
- Audience: Industrial & Manufacturing Clients
- Market: Victoria, Australia
- Goal: Increase high-value fabrication enquiries
- High volume of small reactive jobs
- Few large contract projects
- Poor organic search visibility
- Outdated website structure
🚧 Challenges & 🧠 Strategy
Challenges
- Low visibility for CNC & fabrication keywords
- Small-ticket job dependency
- No structured quote funnel
- Limited industry positioning
Strategy
- Project portfolio showcase pages
- Google Ads for “CNC machining Melbourne”
- B2B quote funnel implementation
- Industry landing pages (Food Manufacturing, Pharma)
📈 Results (6 Months)
Large project enquiries: +53%
Average project value: +39%
Website conversion rate: +47%
Revenue mix: Shifted to higher-margin contracts
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