FAMILY GP CLINIC / WOMEN’S HEALTH GROWTH

MURRAY MEDICAL CENTRE MANDURAH (WA)

Mandurah-based GP clinic strengthening its women’s health and maternal care services through targeted search capture, educational content, and a dedicated appointment funnel.

Women’s Health Funnel Performance Dashboard

Tracking service-level conversions, patient value growth, and educational content impact over 7 months.

📌 Client Snapshot

Industry: Family GP Clinic
Location: Mandurah, Western Australia
Special Focus: Women’s Health & Maternal Care
Model: Community primary care services

Established long-term local presence
Women’s services underbooked online
Competing with larger regional providers
Needed focused service-level growth strategy

🎯 Challenges & 🧠 Strategy

The Challenge

Maternity and women’s services overshadowed by larger clinics
Low online bookings despite strong capability
Limited educational visibility for expecting mothers
No structured funnel guiding women’s health enquiries

Strategy

Create women’s health acquisition funnel
Capture high-intent pregnancy & maternal searches
Build educational authority through blog content
Track performance by individual service category

⚙️ Execution

Google Ads targeting pregnancy and maternal searches

Educational blog series for expecting mothers

Dedicated appointment funnel for women’s health services

Conversion tracking segmented by service category

📈 Results (7 Months)

Women’s health bookings: +52%

Website CVR: 2.1% → 5.9%

Avg patient value: +24%

Blog traffic: +137%

🛠 Services Used

Content Marketing • PPC • Funnel Design • Conversion Rate Optimisation (CRO)

Want service-specific growth like Murray Medical Centre?

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