MULTI-SERVICE CLINIC / SERVICE DISCOVERY GROWTH

NORTH ROCKS MEDICAL CENTRE (NSW)

Suburban multi-service clinic offering GP, psychology, dietetics, and pathology services, increasing awareness and bookings across allied health through targeted campaigns and UX improvements.

Service Discovery & Booking Growth Dashboard

Tracking multi-service bookings, returning patients, and acquisition efficiency improvements over 6 months.

📌 Client Snapshot

Industry: Suburban Multi-service Clinic
Location: North Rocks, NSW
Services: GP • Psychology • Dietetics • Pathology
Model: Integrated primary & allied health services

Strong GP patient base
Allied health under-utilised
Patients unaware of full service range
Growth opportunity within existing database

🎯 Challenge & 🧠 Strategy

The Challenge

Clinic perceived primarily as GP-only
Low awareness of psychology & dietetics services
Missed cross-service booking opportunities
Existing patients not re-engaged digitally

Strategy

Promote service-specific discovery campaigns
Retarget existing patient database
Highlight allied services across site navigation
Capture local healthcare search demand

⚙️ Execution

Built landing pages for psychology, dietetics & chronic care

Retargeting ads for existing patient database

Google Performance Max campaigns for local healthcare intent

Updated website navigation to highlight full service offering

📈 Results (6 Months)

Appointments overall: +36%

Allied health bookings: +61%

Acquisition cost: -29%

Returning patients: +18%

🛠 Services Used

Paid Ads • Retargeting • UX Optimisation • Service SEO

Want multi-service growth like North Rocks Medical Centre?

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