LOCAL ELECTRICAL CONTRACTOR / HIGH-VALUE JOB GROWTH
O’BRIEN ELECTRICAL (LOCAL CONTRACTOR CAMPAIGN)
Local electrical contractor increasing high-value residential upgrade jobs
through service-specific landing pages, targeted search campaigns,
and retargeting for quote-ready visitors.
📌 Client Snapshot
- Industry: Electrical Services
- Business Model: Local SME contractor within national network
- Focus: Residential upgrades & premium installations
- Goal: Increase high-value job enquiries
- Most searches were generic electrician terms
- Switchboard upgrades receiving few leads
- Premium services hidden on website
- Opportunity to improve quote conversion
🚧 Challenges & 🧠 Strategy
Challenges
- Generic searches dominating traffic
- Low enquiries for high-ticket upgrades
- Website not showcasing premium services
- Visitors leaving before requesting quotes
Strategy
- Create service-specific landing pages
- Target only high-value services in Google Ads
- Highlight switchboard, EV charger & LED upgrades
- Retarget visitors who viewed quote pages
⚙️ Execution
Built landing pages for switchboard upgrades, EV charger installs, and LED home upgrades
Launched Google Ads campaigns focused on premium services only
Retargeting ads for visitors who viewed quote pages
Improved website structure to highlight high-value services
Launched Google Ads campaigns focused on premium services only
Retargeting ads for visitors who viewed quote pages
Improved website structure to highlight high-value services
📈 Results (6 Months)
High-value job enquiries: +41%
Average job value: +37%
Quote form conversion: +63%
Cost per qualified lead: AUD $35
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