REAL ESTATE / NEW DEVELOPMENT LEAD GROWTH
PLACE ESTATE AGENTS (QLD)
Brisbane-based real estate network increasing new development enquiries
through project landing pages, targeted search campaigns,
and nurture-based buyer acquisition funnels.
📌 Client Snapshot
- Industry: Real Estate & Project Marketing
- Location: Queensland (Brisbane region)
- Focus: Off-plan and new apartment developments
- Goal: Increase project enquiries & buyer database
- Developers relying mostly on listing portals
- No early-stage project enquiry funnel
- Weak remarketing for off-plan buyers
- Opportunity to capture buyer interest sooner
🚧 Challenges & 🧠 Strategy
Challenges
- Dependence on third-party portals for leads
- No system to capture early research interest
- Limited follow-up for interested buyers
- Off-plan audience not consistently retargeted
Strategy
- Create project-specific landing pages
- Run Google Ads for “new apartments Brisbane” searches
- Launch Meta campaigns using development renders
- Implement email nurture for project enquiries
⚙️ Execution
Project-specific landing pages launched
Google Ads targeting new apartment search queries
Meta campaigns featuring development render visuals
Email nurture sequence for interested buyers
Google Ads targeting new apartment search queries
Meta campaigns featuring development render visuals
Email nurture sequence for interested buyers
📈 Results (8 Months)
Project enquiries: +62%
Buyer database: +1,900 contacts
Cost per project lead: -27%
Pre-sale milestones: Reached faster
Want more project buyers like Place Estate Agents?
We help agencies and developers capture early buyer interest, grow project databases, and accelerate off-plan sales.Book a Strategy Call