EDUCATION / CHILDCARE RTO ENROLMENT GROWTH

SAGE INSTITUTE OF CHILD CARE (VIC)

Early childhood training provider increasing Certificate III enrolments through career pathway positioning, graduate video campaigns, and structured social lead acquisition funnels.

📌 Organisation Snapshot

Industry: Vocational Education (Early Childhood)
Course Focus: Certificate III in Childcare
Location: Victoria
Goal: Increase enrolments

Students unsure about job prospects
Limited placement process transparency
Underperforming social campaigns
Weak career pathway messaging

🚧 Challenges & 🧠 Strategy

Challenges

Career uncertainty among prospects
No clear placement explanation
Low social engagement rates
Generic course landing pages

Strategy

“Career Pathway” landing page build
Graduate testimonial video ads
Centre placement success stories
Facebook lead generation campaigns

⚙️ Execution

Career outcome-focused landing page launched

Video ads featuring successful graduates deployed

Placement success stories highlighted

Structured Facebook lead campaigns implemented

📈 Results (6 Months)

Enrolment enquiries: +58%

Lead-to-enrolment rate: +26%

Cost per lead: -33%

Social ad CTR: Doubled

Want higher childcare enrolments like Sage Institute?

We help education providers position career outcomes clearly, improve lead quality, and increase enrolments profitably.
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