PERSONAL INJURY LAW / QUALIFIED LEAD GROWTH
SHINE LAWYERS (LOCAL BRANCH CAMPAIGN)
Regional office campaign increasing qualified motor vehicle accident claim enquiries
through high-intent keyword segmentation, mobile-first landing pages,
and structured lead qualification funnels.
📌 Client Snapshot
- Industry: Personal Injury Law
- Firm Type: National law firm with regional branches
- Focus: Motor vehicle accident compensation claims
- Goal: Increase qualified enquiries in one metro region
- Extremely competitive legal keywords
- Large volume of low-quality enquiries
- Heavy website slowing mobile experience
- Need for better screening before consultation
🚧 Challenges & 🧠 Strategy
Challenges
- High CPC competition for accident-related searches
- Time wasted on unqualified claim enquiries
- Mobile performance affecting conversions
- No structured eligibility filtering
Strategy
- Segment keywords for high-intent accident searches
- Build mobile-first landing page with checklist
- Add qualification step before form submission
- Optimise call experience for urgent enquiries
⚙️ Execution
Google Ads targeting “car accident lawyer [city]” and compensation searches
Mobile-first landing page with eligibility checklist
Lead qualification step implemented before form submission
Conversion tracking improvements for calls and enquiries
Mobile-first landing page with eligibility checklist
Lead qualification step implemented before form submission
Conversion tracking improvements for calls and enquiries
📈 Results (5 Months)
Qualified leads: +48%
Unqualified enquiries: -37%
Cost per signed client: -29%
Call conversion rate: +33%
Want more qualified legal clients like Shine Lawyers?
We help law firms attract higher-quality enquiries with intent-driven ads, mobile-first landing pages, and lead qualification funnels.Book a Strategy Call