ENTERPRISE SAAS / ABM PIPELINE CAMPAIGN
SKEDULO (QLD)
Field workforce management SaaS expanding enterprise demo pipeline
through gated whitepapers, LinkedIn ABM,
and ROI-focused messaging optimisation.
📌 Company Snapshot
- Industry: Field Workforce Management SaaS
- Audience: Enterprise Operations Leaders
- Market: Australia & Global
- Goal: Increase enterprise demo pipeline
- Long B2B sales cycle
- Highly technical product positioning
- Limited inbound enterprise leads
- Underdeveloped ABM targeting
🚧 Challenges & 🧠Strategy
Challenges
- Enterprise buyers requiring ROI proof
- Low inbound SQL volume
- Complex technical messaging
- Weak nurture from MQL to demo
Strategy
- Whitepaper gated content funnel
- LinkedIn ABM targeting operations leaders
- Retargeting high-intent technical page visitors
- ROI-driven landing page messaging
📈 Results (10 Months)
Enterprise demo requests: +38%
MQL → SQL rate: +29%
Cost per enterprise lead: -26%
Pipeline value: Significantly expanded
Want enterprise pipeline growth like Skedulo?
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