VOCATIONAL EDUCATION / SHORT-COURSE ENROLMENT CAMPAIGN

TAFE NSW (LOCAL CAMPUS)

Campus-level vocational campaign increasing short-course registrations through simplified landing pages, high-intent search capture, and structured reminder automation.

📌 Organisation Snapshot

Industry: Government Vocational Training
Focus: Short Courses & Licences
Location: NSW Campus
Goal: Increase short-course registrations

Many short courses under-promoted
Complex website journey
No structured retargeting funnel
Low urgency for quick registrations

🚧 Challenges & 🧠 Strategy

Challenges

Students overwhelmed by website complexity
Low visibility for niche courses
No reminder automation
Underutilised paid media

Strategy

Simplified short-course landing pages
Google Ads for high-intent keywords
SMS reminder funnel
Geo-targeted Meta campaigns

⚙️ Execution

Landing pages built for individual short programs

Search campaigns for “barista course Sydney” & “forklift licence NSW”

SMS reminder automation for applicants

Geo-targeted Meta ads for campus catchment area

📈 Results (4 Months)

Short-course enrolments: +49%

Cost per registration: -28%

Form completion rate: +37%

Classes: Filled earlier

Want more course registrations like TAFE NSW?

We help education providers simplify funnels, capture high-intent demand, and fill classes faster.
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