ECOMMERCE / AOV OPTIMISATION

THE MEMO (VIC)

Melbourne-based curated baby products retailer increasing average order value through intelligent bundling, cart upsells, and strategic free-shipping optimisation.

📌 Brand Snapshot

Industry: Baby & Parenting eCommerce
Location: Melbourne, VIC
Model: Curated online retail
Goal: Increase average order value

Customers purchasing single items
Minimal cross-sell strategy
Limited bundle offerings
Under-optimised cart experience

🚧 Challenges & 🧠 Strategy

Challenges

Low basket size per customer
No structured upsell flows
Weak product set recommendations
Missed shipping threshold leverage

Strategy

Create bundle kits (hospital bag, newborn essentials)
Implement cart upsell automation
Add “Complete the Set” product widgets
Optimise free shipping threshold

⚙️ Execution

Bundle recommendations introduced across product pages

Cart upsell automation deployed

“Complete the Set” widgets added sitewide

Free shipping threshold tested and optimised

📈 Results (5 Months)

Average order value: +26%

Revenue: +37%

Upsell acceptance rate: +31%

Repeat purchase rate: +22%

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